In 2023, we made the decision to launch an online gift finder experience, and I was tasked with the photography brief. After researching competitors and coming up with some ideas, I decided to go to the photography shoot with the marketing team and help direct. It was a great experience, and I got to see firsthand how our imagery went through the processes. I had a vision to create a look & feel that was different from our usual style, as this was a new piece, so I wanted it to feel fresh and bespoke to the customer.