My partner, Kyle, is a barber working in the south coast of the UK. He controls his social media and booking site, but has never really found an identity for himself. I’m always on the lookout for personal challenges, so this was the perfect opportunity to explore a design task in my own time.

The brand, which is showcased below, tells the story of how and why I made certain creative decisions. I have also included mock-ups of how the branding could lend itself to physical products, too.

kyle’s barbering

brand/visual identity project

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A Town Called Malice